Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
There’s no shortage of brands jumping on the Queen’s Diamond Jubilee bandwagon. From Jubilee themed spaghetti to beer, at Marketing Week they’ve collected a host of brands looking to exploit the patriotic frenzy that is expected to envelope the nation this weekend....
We know that many clients and readers of our blog are suffering from the extreme rises in business energy costs over the past 6 months, especially those of you in high energy usage sectors such as manufacturing and engineering. Our client Advantage Utilities produces...
Tracking the competition is a tough job. Similarweb’s 10-step guide shows you how to do it quickly so you can take on the competition. You’ll learn how to: Track the industry leaders to see how they’re staying on top Create a head-to-head comparison of...
Last week we looked at the continuing issues faced by the restaurant sector post Covid. This week we look at bricks-and-mortar retail. In May 2021, it was predicted by e-Marketer total retail sales around the world for that year would increase by 6.0% to just over $25...
