“News is something somebody doesn’t want printed; all else is advertising.”

“News is something somebody doesn’t want printed; all else is advertising.”

Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
4 things to remember when guiding employees through 2021

4 things to remember when guiding employees through 2021

This week’s blog comes from a recent report by GWI Research, who’ve delivered leading consumer insights to household-name businesses since 2009 and whose reports are well worth subscribing to – you can do that here. As new, more infectious variants of...
Free Advice – Business Development & Marketing Consultation for 2021 Planning

Free Advice – Business Development & Marketing Consultation for 2021 Planning

My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...