Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
This week, I wanted to give a shout out to News UK. As reported in The Drum today, this week they opened a photography and illustration agency to support unrepresented creative talent, with the aim of tackling nepotism in the media. Bridge Studios, News UK’s content...
There seems to be an “event day” for everything nowadays – did you know there’s a National Jellyfish Day? But here’s a great campaign for International Women’s Day, one that really matters. I hope it has the desired effect as much...
