The Advertising: Who Cares? Summit took place on October 16th at The Vue Cinema, Leicester Square. From the link below you can find details of all the speakers, along with the decks (and where appropriate videos) they presented on the day....
You may have already seen this article by Peter Field, as it’s been widely shared on Linked In especially. It’s particularly relevant to the work we are doing in the workstream “Funding Quality Media” that I am leading for Advertising:Who...
Latest update from Advertising: Who Cares? First, welcome to all of our new supporters. We are now over 600 in number, with new people joining pretty well every day. We have supporters in all of the major ad markets, and from all sides of the industry. Next, we want...
This blog is an extract from an article by Lexie Kirkconnell-Kawana, Chief Executive of Impress, the independent monitor of the press. Our Founder and CEO Pam Vick sits on the board of Impress as a non-executive director. “On the 30th July this year, violence...
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
How has consumer behavior changed, and what does this mean for brands? The rising cost and prices in many sectors have a significant influence on how consumers buy and also how brands operate. People are looking for ways to save money, and the high energy prices are...
