World Ethics Day, 15 October, 2 PM – 3 PM BST : “Rebuilding Trust, Improving Information Ecosystems”

World Ethics Day, 15 October, 2 PM – 3 PM BST : “Rebuilding Trust, Improving Information Ecosystems”

Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis...
Measuring Success in Influencer Marketing

Measuring Success in Influencer Marketing

Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...