Below is text from an important Linked In post from Jake Dubbins, the Co-Founder and Co-Chair at the Conscious Advertising Network. I was there too and it was both inspirational and horrific at the same time. My hope is that this film (in cinemas and Ch4 in March)...
Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis...
Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
On TikTok, bigger isn’t always better. Brand accounts with large followings are seeing growth rates slow as the platform matures and the era of explosive follower gains fades. Follower volume isn’t the only measure of a brand’s TikTok strategy success. Smaller...
This blog is an extract from an article by Lexie Kirkconnell-Kawana, Chief Executive of Impress, the independent monitor of the press. Our Founder and CEO Pam Vick sits on the board of Impress as a non-executive director. “On the 30th July this year, violence...
