“News is something somebody doesn’t want printed; all else is advertising.”

by Pam Vick | Aug 16, 2021 | Advertising, Branding, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media, SMEs

Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...

How To Use LinkedIn Hashtags To Better Engage With Your Audience

by Pam Vick | Jun 14, 2021 | Branding, Business Development, Digital Marketing, Entrepreneurs and Founders Tips, SMEs, Social Media

Especially relevant for Instagram in the beginning, hashtags started to gain more grounds on LinkedIn as well and have the same purposes and objectives as they do on all the other platforms, which are basically to: increase your content reach expand your brand...

Looking For A London Business Networking Group That Actually Delivers Revenue For Your Business?

by Pam Vick | May 26, 2021 | Business Development, Business Networking, Business Support, Business Workshops, Entrepreneurs and Founders Tips, Scale-ups, SMEs

Outgrown BNI? Chambers of Commerce not your thing? FSB a bit too faceless? Or just looking for a new business network to add to your current network(s)? This week’s blog is shameless shout-out for my own The Kensington Business Network, which is looking for new...

Learn From the Mistakes of Others – They’re All Around Us.

by Pam Vick | Apr 19, 2021 | Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Marketing Targeting, Media, SMEs, Social Media

This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...

I Need a [Insert Coping Mechanism]

by Pam Vick | Mar 25, 2021 | Covid19 Working at Home, Mental Health at Work, PR & Media Projects, Research and Trends, SMEs, Social Media

So it’s Thursday. We’ve almost made it to the end of the week, and in this week’s blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you’ve had a week anything like ours, you’ll probably spot a...

Gen X – Internet Users 38-56. Attitudes and Behaviours.

by Pam Vick | Mar 17, 2021 | Digital Marketing, Marketing Plans, Marketing Targeting, Research and Trends, SMEs, Social Media, White Papers & Thinkpieces

GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group.  They are completely free to download (except for handing over a little data about yourself/your business) and...