The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR...
GWI have a new report – 65 pages of it – looking at the consumer trends to look out for in 2022. For those who don’t know them, GWI is a leading audience targeting company for the global marketing industry : “we show you how consumers...
Let’s face it, ads aren’t going anywhere – they’re just too important. In the digital world, they provide the main revenue stream for many ‘free’ media services (Facebook to name a big one), so you can enjoy them without spending anything. Pretty great stuff for the...
The 2021 creative forecast Explore five creative behaviours driven by cultural shifts in 2020 that will continue to shape campaigns for years to come. Extraordinary influences – from activism to a global pandemic – changed culture in profound ways in...
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...
