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Wishing all our readers a Merry Christmas/Happy Holidays and a Healthy and Happy 2023

Wishing all our readers a Merry Christmas/Happy Holidays and a Healthy and Happy 2023

by Pam Vick | Dec 21, 2022 | Uncategorized

Some Learnings from a Competitor

Some Learnings from a Competitor

by Pam Vick | Dec 15, 2022 | Creative Development & Advertising, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Channels, Marketing Plans, Research and Trends, Social Media

This morning I received an email newsletter from a “competitor” ( at least in terms of some of the services we provide). I don’t remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data...
A Memory Returned – The Furby :-)

A Memory Returned – The Furby :-)

by Pam Vick | Dec 7, 2022 | Branding, Case Studies, e-commerce, e-tail, Media, Online Marketing, Research and Trends, Social Media

You can never really know what’s around the corner. In early 1998, the people of the world were blissfully unaware that the must-have Christmas toy was set to be a furry, robotic beaked-hamster type thing which could talk, blink, and learn. We’re of course...
2022 UK SMS Marketing Consumer Trends Report

2022 UK SMS Marketing Consumer Trends Report

by Pam Vick | Nov 29, 2022 | Branding, Digital Marketing, e-commerce, Entrepreneurs and Founders Tips, Marketing Channels, Mobile Marketing, Research and Trends, SMS Marketing

As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
Twitter Launches Location Spotlight to Appeal to Brick-and-Mortar Businesses

Twitter Launches Location Spotlight to Appeal to Brick-and-Mortar Businesses

by Pam Vick | Nov 22, 2022 | Digital Marketing, e-commerce, e-tail, Online Marketing, Online retail, Retail, SMEs, Social Media

Twitter is launching a “Location Spotlight” tool, which debuted broadly in August this year. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses can add details like...
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