People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
Uncover the latest social media marketing trends based on the most recent platform benchmarks (Facebook and Instagram) data from Socialbakers – these are completely free once you input your email address (you can always easily unsubscribe from mailings later...
Doom, doom, doom Doomscrolling is a social trend sweeping devices around the world. The term was coined in March 2020, as the pandemic began to rage around the world, to describe the unrelenting need to consume an endless procession of negative online news. When...
Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
