Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022. But in a surprising twist, the average age of a Facebook user is starting to decrease. The latest US data is likely to be reflected globally. Facebook will lose 1.5 million...
How to Convert More Leads Into Customers 80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics. However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a...
Regular readers of this blog will know that we are great fans of GWI’s reports. All figures in this latest 38 page report on global social edia trends in 2022 are drawn from GWI’s online research among internet users aged 16-64. Their figures are representative...
Facebook has revealed for the first time how it decides what “problematic or low-quality” content should be demoted in its News Feed. The social media giant has often been criticised for not being transparent enough with decisions about what posts it effectively hides...
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors tracked by e-Marketer, digital ad spending is predicted to rise across the board (which was not universal last year), but these growth patterns will fluctuate...
Twitter accounts may be created equal, but they certainly don’t stay that way. There are some accounts that can set the conversation, and send waves throughout the Twitter-verse. Today we’re looking at the demographics behind these accounts. The influencers of Twitter...
