How to Convert More Leads Into Customers
80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics.

However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a win-win?

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you’ve attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will show you how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

Download this eBook to learn how to:
  • Segment and target your leads
  • Nurture your leads across multiple channels and at every stage in the buying journey
  • Create and distribute personalized content to optimize conversions
  • Upgrade your social media game to spread awareness and drive engagement
  • Leverage webinars to attract, educate, and impress your target audiences
  • Track and measure your progress to improve campaign performance over time

Download the guide, How to Convert More Leads Into Customers, to learn how to generate, segment, and nurture promising leads into loyal customers by personalizing your campaigns and content as you guide them through a compelling customer journey.

3 Steps for Digital Marketers to Prove ROI
The pressure is on for digital marketers.

With new platforms emerging, a multitude of metrics to wrestle and an increasingly noisy competitive landscape, the job has never been more intense – or important.Today’s digital marketers face enormous pressure. With a landscape that runs the gamut from Facebook and Google ads to programmatic and social media, tracking ROI has become a challenge. For marketers, a standard report can mean analysing data from multiple channels, all of which employ different dashboards.

You have to be sure you are measuring the right things and discovering what your audience cares about.

In this playbook from NinjaCat, Measuring the Metrics that Matter: 3 Steps for Digital Marketers to Prove ROI, you’ll learn how to determine which metrics matter most when tracking ROI and the steps you can take to stay on track.

Hear from industry leaders how they best approach marketing performance, and how to determine which metrics matter most when tracking ROI. With three key steps and plenty of tips throughout, you’ll be equipped with a comprehensive understanding of how to prove and track marketing performance impact.

  • How to harmonize hundreds of data sources into a single, holistic story
  • How to set the right conversion goals
  • How to ensure you’re tracking the right metrics— and be able to pivot when necessary