Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening In the UK, Halloween was barely over before several...
Caspia’s Pam Vick is leading the Advertising: Who Cares? workstream on “Funding Quality Media” at our event on October 16th, with a staggeringly well qualifed group of media owners, agencies and clients including Jamie Credland, Sarah Jones, Gordon...
The below posts from Linked In summarise what we are up to on October 16th. Caspia’s Pam Vick will be leading the “Funding Quality Media” workstream. Advertising: Who Cares? There seems to be a mounting chorus of concern about the direction of the...
On TikTok, bigger isn’t always better. Brand accounts with large followings are seeing growth rates slow as the platform matures and the era of explosive follower gains fades. Follower volume isn’t the only measure of a brand’s TikTok strategy success. Smaller...
For marketers and research professionals, the ever-changing media landscape can be both inspiring and overwhelming. We don’t just need to understand it, we need to use our know-how to point decision-makers in the right direction and make the most of their budget. This...
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
