Background Fulcrum Chambers (Fulcrum) is an international firm focused exclusively on compliance, investigations, and defence across mixed sectors globally. Determined to hit a climactic growth target through a long-term actionable plan, they consulted with Boardroom...
Latest data from Insider Intelligence predicts that podcasting in the US will cross the $1 billion mark this year. Podcast ad spending is on track to exceed $2 billion by 2023 and growth estimates have been upped due to a 36.8% spike in spend during 2020, estimated...
This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...
Happy Bank Holiday Monday to those readers in the UK. I’m staying disciplined and getting the weekly blog out regardless of how much I’d rather be lounging around doing nothing. Let’s see how long the discipline lasts once lockdown eases and the pubs...
GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group. They are completely free to download (except for handing over a little data about yourself/your business) and...
A really helpful and interesting report this month, for marketers like me at least, from Global Web Index. What do we know about today’s consumer? 50% research brand or products via search engines, and 41% via social networks Digital consumers have on average 3.2...