Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
European Court of Justice: Case aims to restore European Citizenship to British Citizens living in the EU A slight deviation from my usual marketing blog this week, because I think it’s an interesting and important topic. If, like many of my friends and...
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
