Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
This week, we’re looking at what millions of people have said they wanted over the last year. We want this and we want that There’s always something we want, from an extra slice of cake to a dream job. On the internet, we’re not afraid of expressing those wants. Using...
Especially relevant for Instagram in the beginning, hashtags started to gain more grounds on LinkedIn as well and have the same purposes and objectives as they do on all the other platforms, which are basically to: increase your content reach expand your brand...
