April 2026 – Latest Marketing News Snippets

April 2026 – Latest Marketing News Snippets

by | Apr 7, 2026 | Advertising, Business Development, Creative & Content Development, Digital Marketing, e-commerce, Marketing Budgets and Spend, Marketing Channels, Marketing Technology, Online Marketing, Research and Trends

Key Marketing Trends & News (April 2026): AI Shift from Hype to Results: AI is moving from a feature to a core brand story, with companies like Samsung and Coca-Cola deepening its integration in both marketing and product development. “Agentic”...

Supercharge Marketing Performance in the Cookieless Era

by | May 8, 2024 | Business Development, Case Studies, Consumer Trends, Data Protection & GDPR, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, Legal Issues, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Marketing Technology, Marketing Tracking and ROI, Online Marketing, Research and Trends, Website Development

The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.  Organisations that have made the shift to first-party data collaboration are achieving...

Google Looks to AI Paywall Option, Claims Report

by | Apr 6, 2024 | AI Artificial Intelligence, Business Costs & Overheads, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, In the Boardroom, Marketing Budgets, Media Planning, Mobile Marketing, Online Marketing, SEO Search Engine Optimisation, SMEs, SMS Marketing

Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...