In today’s blog we’re using OpenTable data from Brandwatch to see how the restaurant industry is faring in the face of COVID-19, and how well reopened restaurants are doing. Table data for two, please It’s no secret that restaurants suffered heavily during the...
GWI have a new report – 65 pages of it – looking at the consumer trends to look out for in 2022. For those who don’t know them, GWI is a leading audience targeting company for the global marketing industry : “we show you how consumers...
The 2021 creative forecast Explore five creative behaviours driven by cultural shifts in 2020 that will continue to shape campaigns for years to come. Extraordinary influences – from activism to a global pandemic – changed culture in profound ways in...
Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
2021 forecast and a final look at 2020’s results (with thanks to eMarketer). Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections: Before the...
Background Fulcrum Chambers (Fulcrum) is an international firm focused exclusively on compliance, investigations, and defence across mixed sectors globally. Determined to hit a climactic growth target through a long-term actionable plan, they consulted with Boardroom...
