media planning Archives - Caspia Consultancy Ltd

Funding Quality Media – Advertising: Who Cares?

by Pam Vick | Sep 3, 2025 | Advertising, Creative Development & Advertising, In the Boardroom, Marketing Budgets, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Media Planning, Non Exec Directors

Caspia’s Pam Vick is leading the Advertising: Who Cares? workstream on “Funding Quality Media” at our event on October 16th, with a staggeringly well qualifed group of media owners, agencies and clients including Jamie Credland, Sarah Jones, Gordon...

Advertising Who Cares – October 16th 2025, Save the Date!

by Pam Vick | Aug 5, 2025 | Advertising, Creative Development & Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Media Planning

The below posts from Linked In summarise what we are up to on October 16th. Caspia’s Pam Vick will be leading the “Funding Quality Media” workstream. Advertising: Who Cares? There seems to be a mounting chorus of concern about the direction of the...

Feeding the Monster – The Tyranny of Big Numbers

by Pam Vick | Nov 27, 2023 | Advertising, Marketing Budgets and Spend, Media Planning, Research and Trends, White Papers & Thinkpieces

Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...