Marketing is operating in an environment defined by transformation and speed. Teams face more signals, more pressure and greater scrutiny on their decisions. Speed itself is not the problem. Uninformed speed is. Do marketers have the core marketing knowledge needed to...
Trying to understand where your website stands in terms of AEO is extremely confusing at the moment – literally hundreds of tools, all saying they are the best, free trials, techspeak, where to start? The best I have found after trying a LOT so far is...
Key Marketing Trends & News (April 2026): AI Shift from Hype to Results: AI is moving from a feature to a core brand story, with companies like Samsung and Coca-Cola deepening its integration in both marketing and product development. “Agentic”...
1. AI Moves from “Tool” to “Infrastructure” From Hype to Utility: AI is now a “silent utility,” embedded in everyday workflows for predictive media planning, sentiment-led creative variations, and real-time ad adaptation. The...
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here’s an example from a recent update from May 4th 2025. It’s quite US centric but a lot applies globally: Mark Zuckerberg...
Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues. “Because we have a more robust view of our first-party data, we have more insight into our...
