Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year in the last quarter of 2021 to a record $19.5 billion, according to its earnings report released in January 2022. Overall, company revenues rose 11% to $123.9...
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors tracked by e-Marketer, digital ad spending is predicted to rise across the board (which was not universal last year), but these growth patterns will fluctuate...
In August 2021, Sirkin Research, commissioned by Adverity, surveyed 964 Marketers and Data / Business Intelligence Analysts across the United States, United Kingdom, and Germany about Marketing Analytics. The survey covered topics ranging from current capabilities,...
An excellent piece as always from The Cog Blog today that I am reproducing in full because it’s important stuff. Mediatel Newsline has been carrying some excellent editorial pieces recently around the topic of media strategy. The latest, from Nick Manning is...
Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
