by Pam Vick | May 8, 2024 | Business Development, Case Studies, Consumer Trends, Data Protection & GDPR, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, Legal Issues, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Marketing Technology, Marketing Tracking and ROI, Online Marketing, Research and Trends, Website Development
The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
by Pam Vick | Nov 27, 2023 | Advertising, Marketing Budgets and Spend, Media Planning, Research and Trends, White Papers & Thinkpieces
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...
