Have you ever gone to post an emoji only to find it doesn’t exist? It’s a frustrating experience, particularly when it’s such an obvious one. How could the emoji gods Unicode forsake you in your time of need? (Unicode is responsible for choosing what...
Gen Zers 18–24 are reshaping the way brands connect with consumers Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
This week’s blog comes from a piece from back in April, in The Cog Blog, which regular readers will know is a favourite of mine (and written by a good friend and ex-colleague). I’ve been meaning to feature (steal!!) it for a while. Advertisers advertise in...
Recently (March 2022), Adam Mosseri, the head of Instagram, said in one of his Stories that Instagram hashtags don’t “really” help with post distribution. Social Insider has analyzed 75,361,233 Instagram posts published between March 2021 and...
Tracking the competition is a tough job. Similarweb’s 10-step guide shows you how to do it quickly so you can take on the competition. You’ll learn how to: Track the industry leaders to see how they’re staying on top Create a head-to-head comparison of...
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR...
