As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
Twitter is launching a “Location Spotlight” tool, which debuted broadly in August this year. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses can add details like...
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok — where catching the eye of users is an entirely different proposition than it is on other social...
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob’s message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should...
The forecast: US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come. It’s likely that this trend will be...
Have you ever gone to post an emoji only to find it doesn’t exist? It’s a frustrating experience, particularly when it’s such an obvious one. How could the emoji gods Unicode forsake you in your time of need? (Unicode is responsible for choosing what...
