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Top 50 News Media Companies in the World Revealed

Top 50 News Media Companies in the World Revealed

by Pam Vick | Dec 9, 2020 | Marketing Budgets and Spend, Media, Research and Trends, White Papers & Thinkpieces

How big tech took over the news industry. Last week, Press Gazette conducted a mammoth piece of research to reveal the top 50 news media companies in the English-speaking world currently, ranked by turnover. This research revealed that compared with a decade ago there...
Diversity in Advertising and Marketing : Consumers Expect Brands to be Inclusive

Diversity in Advertising and Marketing : Consumers Expect Brands to be Inclusive

by Pam Vick | Nov 30, 2020 | Advertising, Creative Development & Advertising, Diversity in Marketing, Media, Research and Trends

As an UK Ambassador for Women on Boards UK, this topic is very close to my heart. But it goes a lot deeper than the gender gap on UK boards, or the gender pay gap, important as these are. Many marketers are striving to be more inclusive, and importantly, to do more...
How Are You?

How Are You?

by Pam Vick | Nov 24, 2020 | Business Support, Charity Support Covid-19, Covid19 Working at Home, Mental Health at Work, SMEs

No, seriously, how are you really? Lockdown 2.0 feels different for many people from Lockdown 1.0, and not just because schools are still open. The cold, dark weather doesn’t help, and neither does the current confusion and concerns about whether or not we can...
The Rise and Fall of the Digital Natives

The Rise and Fall of the Digital Natives

by Pam Vick | Nov 16, 2020 | Digital Marketing, Marketing Budgets and Spend, Media, Research and Trends

Whatever happened to the exciting new websites with mega valuations which seemed to be the future of news? Following the pandemic sites like Quartz, Vice and Buzzfeed and have all fallen back to Earth in a big way. Press Gazette reported last week that following...
“Doomscrolling” – Swipe Up For Misery

“Doomscrolling” – Swipe Up For Misery

by Pam Vick | Nov 9, 2020 | Covid19 Working at Home, Digital Marketing, Media, Mental Health at Work, PR & Media Projects, Research and Trends, Social Media

Doom, doom, doom Doomscrolling is a social trend sweeping devices around the world. The term was coined in March 2020, as the pandemic began to rage around the world, to describe the unrelenting need to consume an endless procession of negative online news. When...
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