People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...
So it’s Thursday. We’ve almost made it to the end of the week, and in this week’s blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you’ve had a week anything like ours, you’ll probably spot a...
GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group. They are completely free to download (except for handing over a little data about yourself/your business) and...
Celebrating International Women’s Day, The Big Issue Shop has brought together a range of female-led brands that are also making a social impact in Hackney, India, Bangladesh, Swaziand and beyond. Why not treat yourself, a friend or family – knowing you are...
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
![I Need a [Insert Coping Mechanism]](https://www.caspiaconsultancy.co.uk/wp-content/uploads/2021/03/Hug-1080x627.jpg)
