The forecast: US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come. It’s likely that this trend will be...
Have you ever gone to post an emoji only to find it doesn’t exist? It’s a frustrating experience, particularly when it’s such an obvious one. How could the emoji gods Unicode forsake you in your time of need? (Unicode is responsible for choosing what...
Gen Zers 18–24 are reshaping the way brands connect with consumers Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
