We already posted one blog on Predictions for 2023 at the beginning of January this year, but we just can’t get anoutgh of them, so here are three more on the latest social media thoughts from US anayst Debra Aho Williamson. 1. BeReal will announce its first...
Twitter is launching a “Location Spotlight” tool, which debuted broadly in August this year. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses can add details like...
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob’s message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should...
The forecast: US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come. It’s likely that this trend will be...
Gen Zers 18–24 are reshaping the way brands connect with consumers Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
