Below is text from an important Linked In post from Jake Dubbins, the Co-Founder and Co-Chair at the Conscious Advertising Network. I was there too and it was both inspirational and horrific at the same time. My hope is that this film (in cinemas and Ch4 in March)...
Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
On TikTok, bigger isn’t always better. Brand accounts with large followings are seeing growth rates slow as the platform matures and the era of explosive follower gains fades. Follower volume isn’t the only measure of a brand’s TikTok strategy success. Smaller...
Caspia has been managing the Twitter feed for client Carbon Accountancy for several years now. In July 2018 the accountancy trade magazine AAT ran a feature called “Carbon Shows How To Out-Tweet the Big 4”. The article examined how experienced and creative...
