Business Development, Marketing Consultancy, Digital Agency based in London, UK.

Are you looking for a marketing and business development consultancy or marketing agency?

Do you need help growing your business?

Start-up needing experienced advice on your business plan and launch/scale-up strategy?

Need a digital specialist to help your business make the most of digital and social media opportunities?

If the answer to any or all of the above is yes, then you’ve come to the right place.  

A Specialist Business Development & Marketing Consultancy based in London, with over 20 years’ experience working with SME business owners and investors.

Looking for a marketing consultant or marketing agency in London or the UK? Caspia is a business development and marketing consultancy that works for small businesses as well as big ones. That’s because we believe small businesses as well as larger organisations should have access to the best marketing advice.  So we have a unique business model for SME business owners. Caspia allows SMEs to buy from 10 hours of our time every month rather than committing to an expensive retainer contract. We also work with clients outside the UK, usually on digital marketing and SEO, and have worked with clients in Ireland, Scandinavia, the US, Germany, France and South Africa among other countries. We also provide non-executive directors or part-time senior executives for organisations we work with, where needed.

Experience across many sectors

Our experience covers many market sectors including FMCG, Retail, Publishing, Not For Profit/Charity, Professional Services, Recruitment, Finance, Media, Telecoms, Youth, Fintech, Membership Organisations, Travel, Sports, Broadcast TV, Wellness & Health and many more. That means, importantly, that we bring lots of ideas and a good understanding of the challenges for many industry sectors.

Competitive Capabilities

Nor are we scared of difficult issues. Which means we thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised.

The Caspia team offers strong strategic and change-management ability as well as true through the line marketing implementation experience. Advising across all elements of the mix, we are a one-stop shop. Services include creative development and media planning and buying – TV, press, outdoor, radio, direct marketing and other media. Which means we can help with across the board marketing advice.

 

“I’ve had the pleasure of working with Pam Vick as a Non-Executive Director (NED) for Impress, where her exceptional marketing acumen and commercial nous has played a pivotal role in shaping our strategic direction, brand development and communication strategy. Her deep understanding of market trends and how they dovetail with marketing systems, tools and practises, combined with their attentive and collaborative leadership style showcased in her position as the Chair of our Business Development Committee, makes her an invaluable asset to our board. I highly recommend Pam for any organisation seeking a visionary NED, incredible marketeer and strategist.”

Lexie Kirkconnell-Kawana

CEO, Impress, the independent regulator for the press

We Can Help With

Business Workshops

Business Plans

Branding

Advertising & Media Planning

Search Engine Optimisation

Email Marketing & Newsletters

Social Media & Content

Website Design & Build

PR

Building brand equity is important to Pam, but delivering overall business results is critical … this attitude is what makes Pam so valuable to any organisation and management team.

Bengt Baron

President, The Absolut Company

Here at Caspia, we also have extensive experience in digital media and marketing, including SEO and all social platforms, content creation/blogs, PR, brand partnerships marketing and other channels to market. That means whatever your needs, we can help. Our outstanding brand-building skills cover varied industry sectors and our effective business development delivers a real commercial return on investment.

The brand from being totally unknown achieved European brand leadership in 8 months, and became the most valuable asset of the business.

Giles Clarke

CEO, ATL Telecom and former CEO StepStone.com

Some of the Clients we’ve worked with

Blog : Services, Work Examples, Case Studies and Random Musings

The Most Photographed Brands of 2020 to date

The Most Photographed Brands of 2020 to date

Brandwatch recently analyzed - or analysed if you're in the UK 🙂 - 40 million images containing logos, to find the most photographed brands to date in 2020. The power of images has been well documented for decades but, with the democratisation of photography...

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July 8th Hot Off The Press : Mini Budget Update Summary

July 8th Hot Off The Press : Mini Budget Update Summary

Hot off the press as always, here's a useful summary of today's (July 8th 2020) announcements from Chancellor Rishi Sunak's Mini Budget, which we have put together with client Carbon Accountancy. We hope this will be helpful for our SME business owner readers. The...

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Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

This week's blog comes with thanks to our friends at The Cog Blog.  As they put it: "The competition to be number one in the spreader-of-hate-and-discrimination stakes is intense. Twitter seemed to have it pretty well sewn up going into the final stages but a late run...

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Customer Service Areas Companies Need to Watch to Avoid Losing Business.

Customer Service Areas Companies Need to Watch to Avoid Losing Business.

Today, as more and more businesses get to open their doors here in the UK after a long 3 months, we're looking at the customer service areas companies need to watch to avoid losing business, based on research by Brandwatch who surveyed 4,092 adults from Australia,...

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Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...

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Recently Launched Fortune Law Academy Video Series: “Law for Entrepreneurs.”

Recently Launched Fortune Law Academy Video Series: “Law for Entrepreneurs.”

Fortune Law Academy presents “Law for Entrepreneurs” Because we have worked for almost 20 years with start-ups, scale-ups and small businesses of every kind, in many sectors, we often come across legal issues which need to be resolved as part of our work helping these...

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Marketing • Advertising • Media • Internet • PR