by Pam Vick | May 8, 2024 | Business Development, Case Studies, Consumer Trends, Data Protection & GDPR, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, Legal Issues, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Marketing Technology, Marketing Tracking and ROI, Online Marketing, Research and Trends, Website Development
The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
by Pam Vick | Apr 6, 2024 | AI Artificial Intelligence, Business Costs & Overheads, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, In the Boardroom, Marketing Budgets, Media Planning, Mobile Marketing, Online Marketing, SEO Search Engine Optimisation, SMEs, SMS Marketing
Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...