Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...
We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy...
I am a new convert to Curve, along with 600,000 others. With 2 business accounts and 2 personal, debit and credit cards for each, cloud accounting with my accountant and the impossibility of talking to a physical bank manager nowadays, as a small business owner I...
December was the busiest month for food banks last year – 186,185 three-day emergency food parcels were provided to people in crisis. Of these, 78,536 went to children. There’s another type of advent calendar which, if everyone got involved, could help...
“I do really, really need a brochure.” So in a previous post I explained that in my experience, most clients who ask for a brochure don’t really need one; they generally need something else. BUT if after discussion we decide that actually you DO need...
