“I do really, really need a brochure.” So in a previous post I explained that in my experience, most clients who ask for a brochure don’t really need one; they generally need something else. BUT if after discussion we decide that actually you DO need...
Business development and marketing experts who organise SME business owners still need organising themselves….. Once upon a time there was a marketing consultant called Pam (yes dear reader, it was me) who was a brilliant organiser. She had clear action plans...
Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings – it’s all...
Business development and marketing are important, but first make sure the foundations of your SME are solid. Whenever I start working with a business owner, whether a start-up, an early stage growing SME or a long standing business, there’s always one...
“I need a brochure.” I’ve lost count of how many times I’ve heard this when I have asked prospective clients what their objective is or what they need in terms of help when they call me. My answer is always “Why?” and their response...
