Mintel’s Global Consumer Trends 2023 combine global market and data analysis with impactful insight to provide a high-level overview of the key motivations and challenges that lie ahead for consumers. By providing implications for the short, medium and long term, we...
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok — where catching the eye of users is an entirely different proposition than it is on other social...
Words matter. We all know that and yet within the media world we use the same word to mean different things. Further, and worryingly we don’t let on that this is the case, thus causing confusion and misunderstandings. Take the simplest thing. We speak of digital...
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob’s message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should...
As inflation rises, many consumers face a new dilemma: deciding where to cut back on spending. Making decisions is tough, as there’s a clear tension between wanting to go out and enjoy the post-pandemic world, and saving money by staying in. Fears about the future of...
