by Pam Vick | Mar 4, 2025 | AI Artificial Intelligence, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Marketing Technology, Marketing Tracking and ROI
Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues. “Because we have a more robust view of our first-party data, we have more insight into our...
by Pam Vick | May 8, 2024 | Business Development, Case Studies, Consumer Trends, Data Protection & GDPR, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, Legal Issues, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Marketing Technology, Marketing Tracking and ROI, Online Marketing, Research and Trends, Website Development
The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
