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An e-Book and a Playbook on Conversion and ROI Tips

An e-Book and a Playbook on Conversion and ROI Tips

by Pam Vick | Mar 1, 2022 | Business Development, Digital Marketing, Marketing Plans, Marketing Tracking and ROI, SMEs, Social Media

How to Convert More Leads Into Customers 80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics. However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a...
Marketing Analytics State of Play 2022: Challenges and Priorities

Marketing Analytics State of Play 2022: Challenges and Priorities

by Pam Vick | Nov 17, 2021 | Business Development, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Tracking and ROI, Research and Trends

In August 2021, Sirkin Research, commissioned by Adverity, surveyed 964 Marketers and Data / Business Intelligence Analysts across the United States, United Kingdom, and Germany about Marketing Analytics. The survey covered topics ranging from current capabilities,...
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