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Happy International Women’s Day! Here’s a great campaign.

Happy International Women’s Day! Here’s a great campaign.

by Pam Vick | Mar 8, 2020 | Advertising, Branding, Creative Development & Advertising, Digital Marketing, PR & Media Projects, Social Media

There seems to be an “event day” for everything nowadays – did you know there’s a National Jellyfish Day? But here’s a great campaign for International Women’s Day, one that really matters. I hope it has the desired effect as much...
Labels and Packaging

Labels and Packaging

by Pam Vick | Feb 9, 2020 | Branding, Creative Development & Advertising, Entrepreneurs and Founders Tips, Marketing Brochures & Collaterals

Are you a small business owner looking for some help and advice on packaging? Whilst we mainly advise on marketing and advertising plans and related collateral materials, we can also help when it comes to graphic design and printing of any kind, including packaging....
Happy Holidays, wherever you are enjoying them!

Happy Holidays, wherever you are enjoying them!

by Pam Vick | Nov 25, 2019 | Creative Development & Advertising, Marketing Brochures & Collaterals, SMEs

 I know, I know, it’s not quite December yet but I’m so busy with client Christmas and Happy Holiday cards that I wanted to get my own message out before I forget. This year Caspia will be spending Christmas Day in Bali, Indonesia …whoop whoop!...
…….But If You Really, Really Do Need A Brochure

…….But If You Really, Really Do Need A Brochure

by Pam Vick | Nov 11, 2019 | Creative Development & Advertising, Marketing Brochures & Collaterals

“I do really, really need a brochure.” So in a previous post I explained that in my experience, most clients who ask for a brochure don’t really need one; they generally need something else. BUT if after discussion we decide that actually you DO need...
Online Advertising: Where Does Relevance Stop and Stalking Start?

Online Advertising: Where Does Relevance Stop and Stalking Start?

by Pam Vick | Sep 30, 2019 | Advertising, Creative Development & Advertising, Digital Marketing

Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings – it’s all...
Evening Standard Competition – the Result!

Evening Standard Competition – the Result!

by Pam Vick | Sep 4, 2019 | Advertising, Creative Development & Advertising, PR & Media Projects

I really enjoyed being one of the judges on this Evening Standard cover wrap competition and it was great to see the winning entry from FCB Inferno and Valspar with such a fantastically timely cover wrap yesterday! The other judges including Ben Walker from Who Wot...
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