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Online Advertising: Where Does Relevance Stop and Stalking Start?

Online Advertising: Where Does Relevance Stop and Stalking Start?

by Pam Vick | Sep 30, 2019 | Advertising, Creative Development & Advertising, Digital Marketing

Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings – it’s all...
Evening Standard Competition – the Result!

Evening Standard Competition – the Result!

by Pam Vick | Sep 4, 2019 | Advertising, Creative Development & Advertising, PR & Media Projects

I really enjoyed being one of the judges on this Evening Standard cover wrap competition and it was great to see the winning entry from FCB Inferno and Valspar with such a fantastically timely cover wrap yesterday! The other judges including Ben Walker from Who Wot...
Evening Standard Wrap Competition to include Caspia’s Pam Vick as one of the judges

Evening Standard Wrap Competition to include Caspia’s Pam Vick as one of the judges

by Pam Vick | Jun 20, 2019 | Creative Development & Advertising, PR & Media Projects

 Own. The. Day. Evening Standard Wrap Competition to feature Pam Vick of Caspia as one of the judges. Want to broadcast to 2.4 million London commuters with a cover wrap? Want to own the London day on the capital’s iconic newsbrand, The Evening Standard?It’s time for...
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