Are you a small business owner looking for some help and advice on packaging? Whilst we mainly advise on marketing and advertising plans and related collateral materials, we can also help when it comes to graphic design and printing of any kind, including packaging.
We’ve been helping new kid on the CBD block, Pure CBD Health with their marketing and business development planning since even before their launch in January 2020. We’ve advised on strategy, pricing, competitive positioning, SEO, blogs, graphic design, marketing collaterals, partnerships and social media among other elelments of the mix. This is a great client to work with, as they have a real passion for their product and a dedicated mission shared by everyone involved, not just the Founder Rohit Mariwalla:
“Bringing honesty, transparency and quality to the UK CBD Market”
The global CBD market has exploded in the last year, and was valued at USD 3,088.51 million in 2018. That market is estimated to grow to USD 2,207,162.54 Million by 2026 and is expected to register a CAGR of 125.58% during the forecast period from 2019 to 2026. The UK CBD market will be worth almost £1 billion per annum by 2025. Market research commissioned by the CMC estimates that the CBD market is currently one of the fastest growing wellbeing product categories in the UK.
As the CBD market booms and grows in the UK and globally, consumers are faced with a huge number of cowboy manufacturers, fake products and unlawful claims. Some products on the market contain no CBD at all. At Pure CBD Health, they believe everyone should have access to pure CBD health supplements in the UK and around the globe and dream of a completely transparent and sustainable CBD market – offering pure products for affordable prices. They are members of the CTA, the regulatory organisation for the sector, and abide by all legal guidelines.
Pure CBD Health are very proud of their ethics and the purity of their product, and have researched and invested in packaging to reflect this – an unusual white dropper and a bottle made of Miron Violettglas, due to its superior UV-blocking abilities. The unique construction and violet hue provides superior shelf-life when compared to other glass.
So obviously when it came to the labels and packaging, similar care was taken to ensure that the design and printing reflected this dedication to quality. Caspia helped to fine tune the labels and boxes design and then managed all the printing, to ensure the highest standards.