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Why Marketers Should Pay Attention to Bluesky— even if they’re not ready to make the jump

Why Marketers Should Pay Attention to Bluesky— even if they’re not ready to make the jump

by Pam Vick | Jan 7, 2025 | Business Development, Case Studies, Consumer Trends, Digital Marketing, Marketing Channels, Social Media

Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
Diversity in Online Advertising

Diversity in Online Advertising

by Pam Vick | Mar 29, 2021 | Advertising, Creative Development & Advertising, Digital Marketing, Diversity in Marketing, Marketing Targeting, Social Media

People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...