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Channel Combinations

Channel Combinations

by Pam Vick | Apr 13, 2023 | Advertising, Business Development, Creative & Content Development, Marketing Budgets and Spend, Marketing Channels, Media Planning

No serious advertiser ever runs a campaign on a single communications channel. This is as true today as it ever was – every campaign uses a combination, for very good reason. The channels concerned may not all be paid advertising per se, although of course many are....
Media Planning – The Moral Dimension

Media Planning – The Moral Dimension

by Pam Vick | Nov 3, 2021 | Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media Planning

An excellent piece as always from The Cog Blog today that I am reproducing in full because it’s important stuff. Mediatel Newsline has been carrying some excellent editorial pieces recently around the topic of media strategy. The latest, from Nick Manning is...