Five Gen Z Trends Shaping the Future of Brand Engagement

Five Gen Z Trends Shaping the Future of Brand Engagement

Gen Zers 18–24 are reshaping the way brands connect with consumers   Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
Nielsen Annual Marketing Report: Era of Adaptation

Nielsen Annual Marketing Report: Era of Adaptation

As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...