Caspia Consultancy Ltd
  • About
  • Why Caspia
    • Business Workshops
    • Business Plans
    • Branding
    • Advertising & Media Planning
    • Search Engine Optimisation (SEO)
    • Email Marketing & Newsletters
    • Social Media, Video & Content
    • Websites
    • PR
  • Testimonials
  • Blog
  • Contact Us
Select Page
Crystal Ball Ready? 2020 Predictions for Small Businesses.

Crystal Ball Ready? 2020 Predictions for Small Businesses.

by Pam Vick | Jan 7, 2020 | Business Support, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Plans, SMEs, Social Media, White Papers & Thinkpieces

SME business owner wondering what marketing trends you will need to focus on in 2020….even if you’re still struggling to catch up with the last few years? Well obviously you can give us a call to get some advice, but in the meantime here are some thoughts...
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say

Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say

by Pam Vick | Nov 18, 2019 | Digital Marketing, Social Media

Really interesting article on eMarketer today. Haven’t quite made my mind up yet, would be interested in what others think – email me at pamvick@caspiaconsultancy.co.uk. If you haven’t already heard, Instagram has begun hiding ‘likes’ for select...
Online Advertising: Where Does Relevance Stop and Stalking Start?

Online Advertising: Where Does Relevance Stop and Stalking Start?

by Pam Vick | Sep 30, 2019 | Advertising, Creative Development & Advertising, Digital Marketing

Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings – it’s all...
Next Entries »