This week’s blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It’s been a long time since we last looked, so we decided it was time to revisit. When we’re...
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
I was talking today with a founder who really walks the walk in terms of a truly “self-managed” company culture based on trust and transparency. We discussed among other things how it’s a shameful truth that it’s taken Covid to make many if not...
This week’s blog comes from a recent report by GWI Research, who’ve delivered leading consumer insights to household-name businesses since 2009 and whose reports are well worth subscribing to – you can do that here. As new, more infectious variants of...
In early December, I was on my regular monthly catch up call with a long term client, John Leyden, the Founder and CEO of Carbon Accountancy Limited. We were just generally catching up as usual, talking about incoming enquiries, return on investment on current...
