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Diversity in Online Advertising

Diversity in Online Advertising

by Pam Vick | Mar 29, 2021 | Advertising, Creative Development & Advertising, Digital Marketing, Diversity in Marketing, Marketing Targeting, Social Media

People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...
Diversity in Online Advertising

Diversity in Advertising and Marketing : Consumers Expect Brands to be Inclusive

by Pam Vick | Nov 30, 2020 | Advertising, Creative Development & Advertising, Diversity in Marketing, Media, Research and Trends

As an UK Ambassador for Women on Boards UK, this topic is very close to my heart. But it goes a lot deeper than the gender gap on UK boards, or the gender pay gap, important as these are. Many marketers are striving to be more inclusive, and importantly, to do more...