Stuff That Bugs Brian….

Stuff That Bugs Brian….

by | Aug 2, 2022 | Advertising, Entrepreneurs and Founders Tips, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Marketing Tracking and ROI, Media, Media Planning, SMEs

This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
Take Command of your Brand

Take Command of your Brand

by | Jul 28, 2022 | Advertising, Business Development, Entrepreneurs and Founders Tips, Marketing Budgets, Marketing Channels, Marketing Plans, Marketing Tracking and ROI, Research and Trends, White Papers & Thinkpieces

Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
Social trends 2022

Social trends 2022

by | Jul 11, 2022 | Uncategorized

1997. Social media is born. Fast forward to 2022 – the world of TikTok, augmented reality and influencers. The latest report from GWI looks at what’s changed and the most recent trends. Social media usage has plateaued. Since Q2 2021, time spent on social...