Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis...
Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
Twitter is considering legal action against Meta over its fast-growing rival app Threads. Article from the BBC. Threads, which was launched to millions on Wednesday, is similar to Twitter and has been pitched by Meta bosses as a “friendly” alternative....
Growing media coverage and public outrage about rising domestic energy prices has shone an important spotlight on the impact of these spiralling costs in our homes. However, unlike for households, there is no price cap on business energy. This means that suppliers can...
We know that many clients and readers of our blog are suffering from the extreme rises in business energy costs over the past 6 months, especially those of you in high energy usage sectors such as manufacturing and engineering. Our client Advantage Utilities produces...
The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
