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Marketing Analytics State of Play 2022: Challenges and Priorities

Marketing Analytics State of Play 2022: Challenges and Priorities

by Pam Vick | Nov 17, 2021 | Business Development, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Tracking and ROI, Research and Trends

In August 2021, Sirkin Research, commissioned by Adverity, surveyed 964 Marketers and Data / Business Intelligence Analysts across the United States, United Kingdom, and Germany about Marketing Analytics. The survey covered topics ranging from current capabilities,...