You may have already seen this article by Peter Field, as it’s been widely shared on Linked In especially. It’s particularly relevant to the work we are doing in the workstream “Funding Quality Media” that I am leading for Advertising:Who...
In August 2021, Sirkin Research, commissioned by Adverity, surveyed 964 Marketers and Data / Business Intelligence Analysts across the United States, United Kingdom, and Germany about Marketing Analytics. The survey covered topics ranging from current capabilities,...
