Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

by | Oct 3, 2023 | Business Development, Creative & Content Development, Marketing Budgets and Spend, Marketing Targeting, Marketing Tracking and ROI, Research and Trends

Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...