Key Marketing Trends as at July 1st 2025

By: |Published on: Jul 1, 2025|Categories: Consumer Trends, Creative & Content Development, Entrepreneurs and Founders Tips, Marketing Channels, Marketing Plans, Research and Trends|

marketing trends 2025
So what’s everyone talking about in marketing at the moment?

As of today, July 1st 2025, top marketing trends include a stronmg focus on AI, short-form video, influencer marketing and personalised content. Additionally, sustainability and social responsibility are becoming increasingly important for brands. These trends are shaping how businesses engage with consumers across various platforms, including social media, e-commerce, and even within gaming environments.Here’s a more detailed look at some key trends:

 

1. AI-Powered Marketing:
  • Personalised Content:

    AI is being used to analyse vast amounts of data to create highly targeted and personalised marketing campaigns. 

  • AI-Driven Insights:

    AI is helping marketers make more informed decisions by analysing data and predicting trends. 

  • Automated Processes:

    AI is automating various marketing tasks, freeing up human resources for more strategic work. Common examples include content drafting – newsletters, emails, social media posts.

2. Short-Form Video:
  • Dominant Content Format:
    Platforms like TikTok, Instagram Reels, and YouTube Shorts are driving the popularity of short-form video content. Short videos are very effective for capturing attention and delivering quick, impactful messages better than static posts. 
3. Influencer Marketing:
  • Evolving Strategies:

    Influencer marketing continues to be a powerful tool, with a shift towards micro and nano-influencers for more targeted audiences. 

4. Social Commerce: 
  • Seamless Shopping: Social media platforms are becoming more integrated with e-commerce, allowing for direct purchases within the platforms.
  • Increased Engagement: Social commerce features are boosting user engagement and driving sales.
5. Sustainability and Social Responsibility:
  • Consumer Demand:

    Consumers are increasingly looking for brands that align with their values and prioritise sustainability. 

  • Brand Alignment:

    Brands are aligning their marketing campaigns with eco-conscious values and social responsibility initiatives. 

6. Interactive Content: 
  • Increased Engagement:

    Interactive elements like games, quizzes, and polls are helping to capture attention and keep users engaged.

     

  • Gamification:
    Gamification techniques are being used to make marketing more fun and engaging.
7. Data Privacy and Security: 
  • Building Trust: With increasing concerns about data privacy, brands need to be transparent about how they collect and use customer data. Brands need to comply with data privacy regulations like GDPR and CCPA.
8. Omnichannel Marketing: 
  • Seamless Customer Experience:

    Brands are focusing on providing a consistent and seamless experience across all channels.

     

  • Data-Driven Personalization:
    Omnichannel marketing relies on data to personalise the customer experience and tailor messages to individual preferences.
9. Visual Storytelling: 
  • Dominant Content Format:
    Visual content, including images, videos, and interactive elements, is dominating the marketing landscape.
10. Inclusive Marketing: 
  • Representing Diversity:
    Brands are making a conscious effort to represent diverse audiences in their marketing campaigns.
  • Authenticity and Relevance:
    Inclusive marketing focuses on creating content that is authentic, relevant, and relatable to diverse audiences.