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Growth is Slowing for Brand TikTok Accounts as Platform Matures: 3 Key Trends

Growth is Slowing for Brand TikTok Accounts as Platform Matures: 3 Key Trends

by Pam Vick | Dec 2, 2024 | Media Planning, Online Marketing, Research and Trends, Social Media

On TikTok, bigger isn’t always better. Brand accounts with large followings are seeing growth rates slow as the platform matures and the era of explosive follower gains fades. Follower volume isn’t the only measure of a brand’s TikTok strategy success. Smaller...
3 takeaways from UK TikTok marketing report

3 takeaways from UK TikTok marketing report

by Pam Vick | Nov 1, 2022 | Digital Marketing, Research and Trends, Social Media

The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok — where catching the eye of users is an entirely different proposition than it is on other social...
TikTok to Surpass YouTube in US

TikTok to Surpass YouTube in US

by Pam Vick | Aug 22, 2022 | Digital Marketing, Online Marketing, Research and Trends, Social Media

The forecast: US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come. It’s likely that this trend will be...