by Pam Vick | Mar 4, 2025 | AI Artificial Intelligence, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Marketing Technology, Marketing Tracking and ROI
Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues. “Because we have a more robust view of our first-party data, we have more insight into our...
