Five Ways To Reach Customers With Disabilities by Pam Vick | Jul 27, 2021 | Advertising, Business Development, Case Studies, Company Culture, Diversity in Marketing, Entrepreneurs and Founders Tips, Marketing Budgets and Spend, Marketing TargetingIncreasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
