Five Gen Z Trends Shaping the Future of Brand Engagement

Five Gen Z Trends Shaping the Future of Brand Engagement

Gen Zers 18–24 are reshaping the way brands connect with consumers   Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
Stuff That Bugs Brian….

Stuff That Bugs Brian….

This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...